Problem:
In a mainly blue collar, male dominated industry, Dematic sought out a “vehicle” which would achieve the following outcomes:

1. Promote the 1800 number and distribute their documentation in a novel format

2. Reward warehouse managers via a tangible high end branded gift

3. Promote the Dematic brand and create the impression of relevance and appreciation of the client.

Solution:
The following pack was created which included a mix of branded tools and reminders, including Dematic’s documents contained within a sleeve in the tool box.

The 1800 Service number was the centre piece of a ‘tool box’ created to package up the brand reminders.

Attention to detail was vital with military grade density foam used in the inserts and the case designed and manufactured according to strict specifications.

Coffee mugs and magnets are great desk top brand reminders, used to drive home the message of the 1800 service number.

Warehouse staff are always using torches; this one was the Rolls Royce – the D cell Maglite – with Dematic laser engraved into the barrel.

A genuine American ‘Leatherman’ multifunction tool with Dematic laser engraved was included as it was identified as a warehouse accessory with high perceived value.

Finally, a Swiss army/Maglite kit promoting the 1800 service number to be used by staff was included in the kit.

Results:
We are proud to announce that B dynamic received a Promotional Product Excellence Award from the Australasian Promotional Product Association (APPA) for outstanding performance in the Business to Business category for our work on this promotion.

Problem:
TW Steel Watches required a unique medium to assist in launching their 2011/12 watch range amongst the media and their retail distributors.

The item was to complement the launch programme and provide a unique point of difference in the highly competitive market sector of sport/fashion timepieces.

Solution:
In discussions with the marketing team at TW Steel, the product chosen was a retro styled 3D View Finder. This provided 3D images of a selection of the new season time pieces, as shown below.

In keeping with B dynamic’s philosophy of utilizing quality merchandise, a reputable supplier from America was employed. This supplier was in fact the preferred supplier for Lucas Films and Spielberg Productions.

Results:
Amongst the backdrop of some of Australia’s best restaurants (where the launch occurred) and with the media and celebrity invitees, perhaps the measure of the success of this campaign was best summed up by the Managing Director, Mr. Scott Patchett;

“They were received really well and were a great talking point when presented to the media and our retail partners… It was the first thing they picked up when they attended our presentations”.

Since the TW Steel launch, other clients of B dynamic have sought novel ways to showcase their products have also taken to using the 3D View Finder in some of the most unusual ways!

GWF recently re-launched the brand Noble Rise, for which we produced various merchandising including caps, t-shirts, aprons, golf balls, trolley bags and other smaller items for their trade launch.

We have worked with GWF on numerous occasions, producing the point-of-sale for the winter warmer campaign. Both the inflatable and plush Mr. Golden were designed and directly sourced through our manufacturing network in China.

Stargames required creative promotional solutions to support the launch of their Grand Central gaming machine. The items acted as an incentive to increase the sales and profitability of our client and individual clubs that purchased the new machines.

We began working with Kordia in 2008. Since then we have produced all their merchandising making them available for the 1000+ staff members and their clients in Australia and New Zealand.