Promotions & Premiums

TW Steel Retail Promotion

TW Steel Watches required a unique medium to assist in launching their 2011/12 watch range amongst the media and their retail distributors.

The item was to complement the launch programme and provide a unique point of difference in the highly competitive market sector of sport/fashion timepieces.

Solution

In discussions with the marketing team at TW Steel, the product chosen was a retro styled 3D View Finder. This provided 3D images of a selection of the new season time pieces.

In keeping with B dynamic’s philosophy of utilizing quality merchandise, a reputable supplier from America was employed. This supplier was in fact the preferred supplier for Lucas Films and Spielberg Productions.

Result

Amongst the backdrop of some of Australia’s best restaurants (where the launch occurred) and with the media and celebrity invitees, perhaps the measure of the success of this campaign was best summed up by the Managing Director, Mr. Scott Patchett; "They were received really well and were a great talking point when presented to the media and our retail partners… It was the first thing they picked up when they attended our presentations".

Yarrabilba School

We were approached to help promote an open day for a new school.

The uniforms, logo and colour scheme had already been decided on.

They needed a way to identify staff and promote the new school to the prospective students and staff in the area.

They had a launch date locked in sowe were limited by time with the offer we could make.

The Solution

We felt the client would get the most benefit from as many items bearing their new name as we could possibly utilize.

Identification of staff and visitors was also important in a busy environment.

Within a 3-week timeframe we designed and custom made a lanyard to identify all the staff, volunteers and workers on the day. We added bags, water bottles, USBs and travel mugs. Balloons wereused to add colour to the carnival atmosphere.

We also created an outdoor marquee which has since been used for other sports and special events at the school.

We used a range of printing techniques to produce the range of products, drawing from our local skills and knowledge.

The Outcome:

The school was able to tailor their offering to suit the prospective user simply by what products they added to the bag, along with relevant printed material. Balloons and water bottles were for the youngsters and USBs and Travel mugs were for their parents.

The event was a huge success, creating a strong awareness of the new school and resulting in an above-average conversion rate.

They have since repeated some and used other new products to reinforce and enhance their brand awareness.

Dematic Service Packs

In a mainly blue collar, male dominated industry, DEMATIC sought out a “vehicle” which would achieve the following outcomes:

1. Promote the 1800 number and distribute their documentation in a novel format

2. Reward warehouse managers via a tangible high end branded gift

3. Promote the Dematic brand and create the impression of relevance and appreciation of the client.

Solution

The following pack was created which included a mix of branded tools and reminders, including Dematic’s documents contained within a sleeve in the tool box.

The 1800 Service number was the centre piece of a ‘tool box’ created to package up the brand reminders.

Attention to detail was vital with military grade density foam used in the inserts and the case designed and manufactured according to strict specifications.

Coffee mugs and magnets are great desktop brand reminders, used to drive home the message of the 1800 service number.

Warehouse staff are always using torches; this one was the Rolls Royce – the D cell Maglite – with Dematic laser engraved into the barrel.

A genuine American ‘Leatherman’ multifunction tool with Dematic laser engraved was included as it was identified as a warehouse accessory with high perceived value.

Finally, a Swiss army/Maglite kit promoting the 1800 service number to be used by staff was included in the kit.

Result

B dynamic received a Promotional Product Excellence Award from the Australasian Promotional Product Association (APPA) for outstanding performance in the B2B category.

Phillips Lighting

“When a bright idea becomes the perfect product”

Philips lighting were supporting the Leukaemia Foundation’s “Light the Night” event.

Solution

Knowing the latest and greatest products is only half the challenge. It is always heartening to see the perfect product for the perfect promotion. We knew about the product from visiting the recent APPA trade show. All we needed was the opportunity to use it.

We supplied these brilliant mini jelly beans in Philips colours (blue and white) and applied a sticker to promote their brand and their support for the foundation.

The light globe served a double promotional purpose for Philips and the event itself.

The Outcome:

This stresses the importance of knowing what can be created for your customer, knowing the latest products and decoration methods and being aware of the client’s needs.

B dynamic have worked with many recognised brands to develop their brand reminders& POS materials. Here are a few images from successful projects:

Phillips Lighting Trade Incentive Program.

Philips lighting ran an incentive campaign for their trade customers where they could redeem gifts based on the amount of money they spent. Their trade customers could download the Philips Club Blue App and upload receipts to the app or send their receipts to clubblueau@philips.com. They were then given the opportunity to select the gifts they would like to redeem. Bdynamic supplied a Retro esky and a Cooler bag on wheels for this campaign. We also completed the fulfilment process for the program.

B dynamic can develop your company a merchandising program where your authorized staff members and partners can order through a customised platform on request.

Here is a sample merchandising program we have delivered for a customer: